Love this! Used to use salon brands then after having my daughter my hair wasn't the same tried this and it made my hair soft and manageable, easy to style and helps reduce frizz. Price is great!

I love this product. Seriously. I have pretty curly/wavy hair and sometimes I like to mix it up and wear my hair straight. I find the only effective way to get it to go straight is to invest in Dove Straight and Soft Sleek Styling Cream.

I have pretty thick hair, but I only need the size of a dime to distribute throughtout my hair while damp. After you get it all in your hair you'll have to blow dry your hair straight and seperate the hair into sections for the best effect.

If I'm going for that stick straight look, I'll run a hair straigtener through it, but most of the time all I really need for softer and straighter hair is styling cream. Seriously people, invest in it, it's a great product and it smells wonderful too!

Bought it because it was on sale at Shopper's - CAD$3.49. I apply it on slightly damp hair. I noticed the tips of my hair does straighten. I have very thick, very coarse, wavy hair. But don't expect it to be a magic potion. This is just a styling aid. I don't blow dry my hair so I don't know it would look like. When I do iron my hair though, it has fantastic results. And it smells nice. Cons: Is it just me, or it becomes greasy when you wash your hands and hard to rinse off?