With patented micro moisture serum and fiber actives. Internally reconstructs hair and prevents split ends and breakage. Weightless formula. Advanced care & repair for beautiful hair. Up to 95% fewer split ends (shampoo and conditioner system vs. non-conditioning shampoo alone). Dove recognizes that the main reason for our hair problems is damage. That's why we put damage care and repair at the heart of everything we do. Did you know? Hair can be damaged on the inside as well as on the outside, making it weak, porous, and therefore more prone to breakage and splitting. Advanced Damage Care and Repair System: Fiber actives deeply penetrate porous hair to help reconstruct it from within. Formula with patented micro moisture serum strengthens and nourishes hair from root to tip. Leaves hair strengthened and resilient to future damage without weighing it down. Effective against hair damage symptoms: very dry, brittle, breaking. Made in USA.