To start, this shampoo has a nice smell to it. It's not an overbearing one either. Secondly, the "moisture & shine, and hydration & lustre" part hold true to the end. This stuff left my hair with the right amount of shine, added that much needed moisture to my somewhat dry hair, the lustre factor was great too, and the hydration it needed too. It also seemed to help with my dry scalp; an added bonus in my opinion. It didn't weigh my hair down either. It left my hair smooth and silky too. I really liked this one. If looking for something with either of these properties, I definitely recommend this shampoo. Your hair will thank you. It also says on the bottle that it's good for all hair types.