Beautiful colours that blend with the tone of your lips. Reminds me of Clinique's Black Honey although there are plenty more colours to choose from :) lipstick novum is super hydrating and goes on like something between a lip balm and a lipstick. The lasting power of this lipstick is definitely not as long as more highly pigmented products but it is exceptional in its place as a natural alternative. Glides on easily although more on the wet side which contributes to the amazing moisture it provides. If you have experience with Almost Lipsticks and are looking for a more natural approach to your beauty regimen, you will absolutely love this product like I do!