I am using this long term

I feel.way better about using this than conventional toothpastes. Even other fluoride free toothpastes do not compare to this in terms of effectiveness. I tended to still get bleeding gums with other oral care products but since switching to a clay based oral care routine I've experienced way less bleeding and inflammation in the gums.

I bought this Toothpaste after numerous recommendations from natural beauty lovers. I had high expectations for this simply product. It has only a few ingredients; clay, water, essential oils, salt. It tasted fine, like the mint oil it had in it. The texture was a little lumpy but is normal for clay products. It was a good Toothpaste. Didn't help my sensitivity but leaves my teeth feeling clean.

I love this all natural toothpaste!

I have tried it in 2 flavours Lemon and Cinnamon, both of which I enjoyed. I would like to try some of the other flavours at some point.

It leaves my teeth nicely clean, the taste is great, and I don't have to worry about harmful chemicals! It is ok if it is accidentally swallowed! So glad I came across this toothpaste.

As with most natural products, this one can be a bit pricey, but personally it is worth it.