Light flavour, no bitterness, safest choice

I purchased all three Eight o'Clock's whole bean coffee. This one was the best choice in my opinion out of the other two (Bokar, Columbian).
This brand of coffee bean is not my favourite to say the least, but it does come at an affordable price for the quantity. This flavour is the weakest and lightest of the two. You will need 2 or three shots in your latte to even taste the espresso. I don't taste any of the fruity flavour that it is supposed to have though. But definitely not bitter. It works well when drinking as as an espresso. The other flavours Bokar and Columbian are quite bitter. Bokar being the strongest but not in a good way. Columbian flavour doesn't taste like the bean you are probably used to as it is also the 2nd most bitter of the two.