I got it as a gift and then I bought it because I love how natural it looks on my skin and its light weight not like foundation but still gives me full coverage. Love the fact that it hasn't made my skin breakout but instead my face looks more clear.

I was actually surprised how much I liked this. Typically BB creams are super thin and don't do much. This isn't heavy but covers a good amount. For the price you can't beat it. My only issue is, like all ELF products they have horrible color swatches on the site/ box so go lighter to be safe.

e.l.f. BB cream is an awesome product! The tube comes with a pump dispenser making it easy to control the amount you are using. It goes on super smooth (I use a sponge to apply), and provides ample coverage for me! It evens out my skin tone but doesn't look over done. The product is affordable and the tube goes a long way!!