These colors are beautiful and amazing when wet. When dry, they are a little harder to work with and the pigmentation is lackluster. I have this in California and NYC, and NYC is much more pigmented than California. The quality of this is also sub par in that this will shatter and break if dropped. (The shadows more prone to breaking are also the ones that are more pigmented.) Most of the colors also are shimmery (they are baked). There is only one color that is more matte. However, if you like baked eyeshadows, you will likely enjoy these.

The only thing this is good for is putting a light amount of glitter overtop of other eyeshadows. Although there are 10 colours, they all pretty much look the same when applied on the eyelid (and I've tried with different primers, applying them wet, etc). I was sucked into buying this because the packaging is nice for elf and it looks beautiful, but I would recommend getting anything else.

These colors are beautiful and amazing when wet. When dry, they are a little harder to work with and the pigmentation is lackluster. I have this in California and NYC, and NYC is much more pigmented than California. The quality of this is also sub par in that this will shatter and break if dropped. (The shadows more prone to breaking are also the ones that are more pigmented.) Most of the colors also are shimmery (they are baked). There is only one color that is more matte. However, if you like baked eyeshadows, you will likely enjoy these.

This product is a great value! It is not extremely pigmented but I wasn't really expecting MAC level pigmentation. I would definitely recommend using those eye shadows with primer, that definitely helps bringing out color, using wet brush can be useful as well. I feel the more I use those eye shadows, the easier the application becomes.
I feel that this palette is definitely worth the money, if you put a little effort into application and do some research online, you can get some pretty nice results! I uploaded couple of pictures, but they're not great, but hopefully will help you get some idea.
Also my eye makeup stayed on all day with no creasing.
I ordered California and all the shades are beautiful and shimmery, I'm probably going to use all of them, they're perfect for my everyday makeup.

I find this eyeshadow not very pigmented. Apparently if you use it wet, then it works better. I haven't tried that yet. But as it is, I'm not a huge fan. It is cheap, which is the only good thing about it. It also doesn't last long, as it flakes off and you end up with the shadow dust on your cheeks and under your eyes. Might give it a go wet, but won't purchase again.

I absolutely love the Elf California bake pallet it is a dupe of Sephora moonshadows and a great one at that I love it its $10.00 and worth every penny I highly recommend this if you aren't wanting to spend a whole lot and still get a good quality pallet

On sale ($6), this palette is amazing. The colours are rich, smooth, and long-lasting. They work better than my Urban Decay palette. When used wet, the colours are vibrant and the metallics are beautiful. I think the colours are perfect for daytime to night-time, they are great neutrals.

This was a Winners beauty find and I have to say I was pleasantly surprised. I didn't expect much from a discount makeup brand in terms of color payoff, but it's not bad! Not amazing, but for $12 I just really layer it on with a primer and it works. I got colour "Texas" which is a nice mix of champagne, gold, and pink metallics.