this product is so afordable for only $1 is so worth it, it keeps my eyeshadows on all day, it doesnt crease ur shadows. to me it is the same consistancy as the UDPP, and it comperes to it aswell and for the price, id re perches this when im out. hope this helps
live laugh love and makeup
-cjsmakeup-

Hey ladies:)
When it comes to eyeshadow, i've learned that primer is VERY important. I used to just wet my brush in order to get good color to apply on my lids, but you will use much less product if you prime your lids first. I love the ELF cosmetics brand, but i was dissapointed when trying their eyelid primer. It did not hold on to any eyeshadow, i was better off spending more money on a better quality primer.

I have always had problems keeping my eyeshadow on, and I wanted to try a primer to help. The e.l.f. primer has worked well for me, my eyeshadow now does not fade or crease. I wanted to try a more expensive product originally but I will stick with this as the price is very good.

I bought the ELF eye lid primer in sheer because heard so many makeup gurus on youtube rave over it. Just my luck they were having as sale BOGO and I bought 2. The first time I tried it I was in primer heaven. Its not greasy or cakey and its definately not chalky. Equpped with a doefoot applicator this bad boy stops creases in its tracks and eyeshadow even the super powdery stuff holds on like no bodys business. The color is so light that any product put over it can't help but to show its true color. I give this product 2 thumbs and 2 toes up. The only flaw to this perfect fairy tale is that the applicator make blending in all the way hard so you have to use a brush or your fingers.