Not a great concealer

I love elf products and decided to try one of their concealers. I picked up their HD Lifting Concealer in Fair - it only comes in three shades. The Fair shade almost looks like it has a grey tint in the tube, but the product itself doesn't have a grey tint. The applicator is hard and scratchy, and the product is almost exactly like Missha's BB cream - the color and texture are nearly identical. Don't get me wrong, I like Missha's BB cream, but it's not a concealer, it's closer to a tinted moisturizer, which is what this elf concealer reminded me of. It's on the light, liquidy side for consistency, and not brightening enough for people with fair to pale skin. With only three shades of this product available, I'd say go pick up their camo concealer instead.