The HD lifting concealer is amazing! It's so cheap and offers great coverage. I used fair which is warm tone (yellow tone) and it really helps hide my dark circles and looks natural !

ok .. well the price is great, but it didnt do much for me, it last 2hours top, and it dosent cover much...I wasnt expecting much, but I got to say Im still desapointed

great price. covers blemishes really well. 10/10 would recommend

You can't beat the price! This is by far the best concealer I've tried so far. I have fair skin and use the beige shade. I put it on my problem areas and blend. This is the easiest way to throw on some coverage when you're tight on time. It blends effortlessly and matches my skin so well.

I had heard that e.l.f. is a rather underrated cosmetics brand, but I never got the chance to try them because there were no stores near me that sold that line. But on a recent out of town trip, I spotted their stuff in Target and was definitely impressed by the prices. Liquid eyeliner for a buck? Yes please! Now, I'm going to say up front that I did not like the concealer I got, but please don't let this taint your opinion of e.l.f. overall.

One of the items I purchased was the Studio Concealer stick in Ivory for $3, which is a fantastic price. The concealer shade was just fine for my skin tone and it goes on alright (it's a little bit thick and sticky), but I find it doesn't seem to stay on all that well. In addition, it's not a good choice for those of us with oily skin. Would I buy it again? Possibly. Maybe it would work better with powder over top of it, but it's not bad as an under-eye concealer where layering of concealer might be more necessary. e.l.f.'s All Over Cover Stick might be a better option, though I haven't tried it yet. Still, it may be worth a try for the cost. Maybe you'll have better luck with it than I did.