Holy grail!

I love this concealer, I have been using it for the last year and it is such a great product for the price. I consider it a dupe for high end concealers! Must try!

Decent Product

I'm not the best when it comes to makeup and I bought this because I have really dark under-eye circles. It's effective and does what I need it to do, but it doesn't last as long as I hoped for. After like 2 hours it starts to form lines and I even tried to put setting powder and it did nothing.

Decent

I like using this as a spot concealer. Also used it as soft contour before. However there's like no shades so not the greatest. Formula is ok. There's better concealers from Elf.

I would buy this again

I have been using this for a couple months now and it's not a bad concealer. The price is amazing. It goes on smooth and blends in nicely. It lasts for the majority of the day but not the whole day. I find by the end of the night it has worn. Overall though I am happy with it. I would buy this again.

Greatest Concealer Available in the Drugstore!

I am in love with this concealer. I have had my eye on a more expensive concealer for the longest time because it was supposed to do an amazing job and was looking for something to tide me over. I found this one for under $4 at Walmart and I find I have JUST as much coverage as the expensive one! It lasts all day, covers the dark circles and really does everything I want it to.
The shades are limited however, I have fairly light skin and this was the lightest shade available. It blends in with my skin tone which is great for a seamless blend but if you want it a little lighter to brighten under your eyes, you may have some difficulty. Other than that, would highly recommend !

Small but Powerful

This E.L.F Concealer is sooo affordable and soo effective. As I have always said E.L.F has always been a brand that I enjoy using the quality is soo good. long lasting. its light ont he ksin add a little powder on top and this will last you all day !

Good!

I like this as it is a cheaper option, while still effective. It covers up redness or blemishes. I originally bought it for an under eye concealer, but it was way to dark (and I even got the lightest shade). I am glad that it works well for covering up though. I would buy again.

Elf Concealer

I absolutely love this product. Helps eliminate the look of fine lines. Great coverage and camouflages under eye circled. Paid $3 and would pay even more. Well worth the money. I highly recommend it!

Never again!

I got this product because so many girls are in love with ELF and recommended the brand. I love elf products but this stuff is absolutely trash. No mater how much you put on it doesn't cover anything. The lightest color is even too dark for me. It oxidises and leave me looking like a splotchy pumpkin. The only up side is it's cheap so I didn't waste a lot of money. Just save yourself the frustration and hit Milani up for a good concealer!

This item is awful. I usually LOVE e.l.f. products but this one is a major fail. I got Fair (the lightest shade) and the second I started blending it, the product oxidized and turned a dark medium-orange tone. It looked like I had a tanned under-eye area. It's a real shame because the consistency and coverage were really good. The drastic colour change just makes this product a major fail.