Works better than any product I've tried for my brows. All my friends who use high quality brand brow cream from Sephora compliment my brows on a regular basis and want to know what I use. When I tell them this is the product, they're amazed. Other brow creams smudge and wear off- this one dries once it's been applied and creates all day stay. It will last me through an 8hr shift and a walk after work. Seeing as it dries you have to be sure you've cleaned it all out of your brow area and hair to keep your brows well maintained. Paired with e.l.f.s duo ended brow brush, this product is a breeze. Cheap as hell and high quality.