Not very pigmented

The consistency is a gel. It blends out nicely, however its not very pigmented. you can build this up to get more color, but you have to do multiple coats. This will not last after meals and is easy to wipe off. this will stain your lips and cheeks very slightly, so its good for a natural look. It also smells and tastes like chemicals

It's not bad, but I wouldn't repurchase

I received the shade Rouge Radiance for free in an order that I made on the e.l.f website, so I had nothing to lose by giving it a try. It's not bad, but I do find the colour a little misleading; it shows deep read in the container, but on your lips, it's barely a hint of pink. Much better worn over another lipstick or lipstain, in my opinion. I may use it on occasion, but I cannot see myself purchasing this in the future.