Long wearing and versatile

I discovered this ELF Lock On Liner & Brow Cream during the first lockdown in Britain when I could not go out to buy make-up. I ordered from their website and I was after a product that could be used in different ways for eyes and brows. I discovered this versatile brow pomade that's a creamy gel that sets to a long wearing finish and it also doubles up as a gel eyeliner.

Great product

I bought it from Walmart for 3 or 4 dollars. I was little bit scared at first before using it. Usually I use brow pencils and powders never used brow pomade so I was little scared how it will look. But after using it for the first time I don’t think I will ever go back to brow powders. It’s so easy to use and stays all day, I set it with essence brow gel and it stays all day. I was planning to buy benefit brow product but glad I tried it and saved my money. It’s definitely recommend.

Great ABH dupe

The E.L.F brow pomade is very comparable to the Anastasia Brow Pomade, they have the same pigment and consistency. This is a really great product if you want that "Instagram Brow" but also can be used sparingly if you want a softer brow. The only con for this product is that it can dry out in the pot overtime but the solution is to just mix the product in the pot and it wil be good as new!

My go to for brows

A definite must have for effortless realistic brows. I’ve tried other more expensive products and with my light and sparse brows they didn’t work nearly as well as this product and at a drastically cheaper cost. I’ll never use anything else

Very nice product and great price!

The price is absolutely awesome. Product has a Creamy like texture, and stays on all day long without any issue whatsoever. It does take some practice to use, and can look slightly patchy and dirty of applied incorrectly, but with practice this stuff is really great. Would recommend!

I bought this why at a department store thinking what's the harm in trying it for such a low price point. I was actually pleasantly surprised to find how well it worked. I usually use a pencil to fill in my sparce areas but I don't think I could go back. It does the job at a fraction of the price, you can't go wrong. Just make sure you close the lid tight as it can dry out quickly if not stored
Properly.

Another one of my favorite ELF products! They know how to treat a lady's brows!

The tiny plastic pot is cute, its lid is colored with ELF's classic black. I have medium brown hair so I bought the light brown colored cream and it's a color match for me. The cream is thick and extremely pigmented, you need to dab a tiny bit on your brush and apply with light brush strokes, the product blends really well and you honestly don't need to apply a lot. I have been experimenting by applying it to my lids, it works really well when I apply it over shadow for a bold effect, and it stays on all day. I would like to be able to create a dramatic cat's eye with it, however I am a work in progress, I am still trying to master the flick.

I feel that this tiny bottle is going to last me a long time!

I was using anastasia dip brow previously before buying this product. I find it works just as well for a fraction of the cost. Lasts all day and really easy to use with an angled brush.

I purchased this product for about 4 or 5 dollars as Walmart. I usually use a brow powder and was a bit scared to venture into the brow pomades as I like a more natural brow look. I chose shade Medium brown as they were out of light brown I think I would have preferred the lighter brown shade. I still like the effect it gives using a slim angled brush you can achieve a nice clean brow look. I was happy with the results and have been using it daily. I will definitely be purchasing the next shade down the light brown shade and will try using this as an eyeliner as well as on days i want a more darker defined brow look. It lasts all day and I really like the consistency its easy to work with and you can get a natural looking result with a light hand.

Such a great quality cream and SO inexpensive.
I have been buying ELF products for years and I have never been disappointed. When I see a new ELF product, I buy it! I have been using the brow duo for a couple of years now, so I was a bit scared to try something else as I like my brows to look the same.Well, let me tell you... I'm so glad I spent the $3 or $4 on the pomade.
It is SO creamy and pigmented! I always start off with some on my brush and put it in the cap as you will end up with a ton of product from just a light swipe. I have had it for over a month now and there is no signs of it drying up. You get 5.5g of product, which is such a great value.