Too much hype

Let me start by saying that I LOVE lip balm. Lip balm is the one product that I would take to a deserted island with me. I was excited to try this one because it has natural ingredients so I bought 3 different flavours. What a disappointment. They smell great but there was zero moisturizing to be had. I am still trying to figure out how they are so popular. I think I will stick to my original Burt's Bees.