This is my go to laundry detergent.

I use this product regularly. It is about half the price of other name brand laundry detergents. It smells great, cleans great and is all around great product for the price.

I've been using Era for a few years now. My husband is around machine oil all day and it gets on his clothes. I pour a little dab on the grease stains and rub. Then I let it set and soak it in, then launder as usual. If it's a really bad area, I repeat the process twice.

Made my clothes smell a bit weird after wash!

Era Laundry Detergent is a great detergent. Not only is it affordable, it goes a long way and works well too. I found this laundry detergent to clean really well especially for the price. It was an overall good quality! This detergent also leaves my clothes smelling wonderful and is a great stain remover. Great brand, excellent price, and fulfills my needs. I use three different detergents and this is one that I always have on hand. Love ERA !!

I picked this laundry soap up at No Frills for $1.99!I was very skeptical but thought I would give it a try and was pleasantly surprised.It has a very lovely scent and the soap is quite thick and a pretty blue color.It cleaned my clothes and linens really well everything came out spotless and even got rid of some set in stains.Everything smelled fresh and clean.I would defiantly buy this laundry soap again hopefully it goes on sale again for $1.99 so I can stock up :)

I first heard about this product through their facebook promotion and then had the opportunity to try it after winning some free coupons from the company. I was surprised that the product was selling for such a low price and had low expectations for the quality of the product. I was pleasantly surprised, it was just as effective as the leading detergent brands for a fraction of the cost. I am very impressed with this product and will be using it again in the future.

well, I was very skeptical on trying this product but had "won" a $2 off coupon on their facebook page. Found it on sale at Can. Tire for 2.97 so had to use my coupon and try it out! Must say, although I prefer to wait for my "favourite" brand to go on sale that this detergent was not bad at all. Wow, LOTS of SUDS!!! Liked the fresh scent. Overall was impressed. As a mom of 3, I had to buy the .97cents bottle and was surprisingly impressed. Did not feel like thin, watered down detergent. Was think and nice.

So I bought this detergent at Walmart when i saw it on sale for only $2.97 a bottle. I had never heard of it before (not too sure if it is new to Canada or not), but thought i'd give it a try because of the great price! We all know how expensive detergent can get! I am so impressed by it..it smells great and works to get stains out actually VERY well! I recently joined their facebook page and you can enter instant giveaways on their page as well. Also, the bottle claims "CHUCK NORRIS APPROVED!!" LMAO!! I had a good laugh about that :) So if you see this while shopping, def give it a try, you cant go wrong for the price!