I'm not one for spending a tonne of Money on a mascara and in the end I'm not entirely happy with the result. This product you can purchase from Shoppers Drugmart. It gives you amazing length and fullness and guess what? It's Under $5.00. I've tried the all mighty "younique mascara", "bombshell" etc None of them did it for me. I found they were way too clumpy. Sometimes I'll use this mascara as a base and combine it with another mascara, but this will always be my number one choice. My clients also love the results of this product.