This is hands down one of the best, most effective mascaras I have ever used. It was under $5, and I purchase it at shoppers drug mart, which has a rewards program. It actually makes my lashes longer and fuller. It is buildable without clumping and doesn't flake out during the day. The only downside is you need a good makeup remover to get it off. Great value for such an amazing quality mascara.

This stuff is insane! I have always loved Essence mascaras, but this one is so over the top for a drug store or even high end mascara. One coat and your lashes are crazy long and full...like so long they touch your eyelid so start with your bottom lashes or you'll have a mess. It does dry quickly and I haven't had any problems with flaking or clumping or smudging. I read that this is limited edition so I'll be buying a few more. Seriously amazing mascara.