Estee Lauder Double Wear Stay in Place Lipstick is awesome. I was excited to recieve it as part of a swag bag ata recent 5k race. What a perfect place to test its "stay-in-place" eeffectiveness. Another thing I loved about it besides being free as it is in the $30 dollar range was the fact that it you can dab it on and that is enough. Its not a wet lippy, and it feels like you aren't wearing any lipstick. You can put it on in the normal way for a brighter colour or, dab it like I did for a more stained effect. So off I went on my 5k run. I drank water at two refueling stations. After the second drink I assumed the lipstick would be gone as I saw no evidence of its existence on my cup. I eventually made it to the finish line. Photos were taken. Lip stick STILL on! I was impressed. Comes in many different shades. The gold container is a nice touch.