Pure Color Gelee Powder Eye Shadow is a very clever innovative eye shadow by Estee Lauder. Designed to offer you maximum impact eye shadow colour, these little eye shadow compacts come in six stunning limited edition shades which can be worn as is when applied dry or worn wet for a more intense look. But when you wet your eye shadow brush and run it through the creamy formula, the consistency changes from a powder to a smooth jelly consistency and the colour is double the intensity. The difference did not blow me away but I am really impressed by the creamy powder formula because I have never experienced an eye shadow with this texture and it feels lovely when worn on the skin. The intensity when used wet is nice but I was personally hoping for a little more so I added a similar shimmer loose eye shadow over the top to create more intensity and give my eyes that 'wow' factor. The unique formula blends with ease when used both wet and dry and the lovely shadow is not affected by water when it has been wet because after a few minutes. On top of that Estee Lauder Pure Color Gelee Powder Eye Shadow does not crease or flake like you might think thanks to its tri bid Prisma Shine technology which makes it more malleable and gives it a more extreme sheen. While the technology is pretty high-tech and the shadows are limited edition, I can't get my head around the price because the shadow is so small and if used wet the product wouldn't last long. Still, if you are an Estee Lauder fanatic and love gimmicky products then this one is for you.

Great coverage, and also color pallete. Would recommend for all day wear. Good quality and doesn't feel cheap.

I have several of the Pure Color eye shadows, and the Cyber Green Gelee is the latest addition to my collection.

I find the color quite dark, but still very pretty. It has a light shimmer and the ability to stay on your eyes all day long. It does not bother my sensitive skin or my contact lenses either.

It feels great going on and the packaging is fantastic. I travel a great deal and the case is pretty but very durable! I cannot wait to try other colors in this line!

This is a limited edition collection of five different coloured eyeshadows and the one I'm reviewing is the colour "Cyber Green".
Oh, don't let the name fool you if you're purchasing this eyeshadow colour online. The colour "Cyber Green" is like a smokey black with an ever-so-slight green/gold metallic sheen running through it and some gold glitter specks. It's perfect for a smokey eye or even as an eyeliner. The packaging is gorgeous with the sleek gold and I love how it comes with a built in mirror and a sponge applicator.
I know these have sold out really fast and two of the five colours are sold out online on the Estee Lauder website. I wish the company would make it part of their permanent makeup line...but it's only a limited edition one.

If you wanted to see my FOTD please visit my direct blog link review here:
http://karen-is-here.blogspot.com/2012/01/estee-lauder-pure-color-gelee-powder.html