I am a white (and pretty fair at that) skinned and in my 30's. This makeup is AWESOME!! Korean's really know what's up when it comes to skin care and makeup. I love that it looks so natural, really no one knows I have it on they just think my skin looks fab! I just had my sister try it and guess what...she can't wait to buy it too! Etude House is one of my all time favorite K-brands.