At this point I’m unsure how many variations of Etude House Kissful Tint Chou are around. They keep repackaging, revamping, and re-releasing it to intentionally confused me.

For shame Etude House for shame!

They know I’ll keep buying it that’s why. And you should consider buying it too because it is THEE bestest lip stain ever. Tired of stains drying your lips out? The thing that’s so fab about Kissful Tint Chou is definitely the texture and wear of the product. This has a gel-like texture with a water base so it applies like a looser glossier lip product. This results in a glossy finish and a comfortable wear that doesn’t dry lips out. The glossiness and the thinner layer of the product wears away within an hour or so but it leaves behind a staining effect that will last around three hours without eating or drinking. At first application it feels like a cool drink of water on your lips and doesn’t have a drying set. After it wears away a little the stain also doesn’t leave lips feeling dry nor does it leave your lips with a cracked look that accentuates the finer lines, nooks, and crannies we all naturally have on the skin of our lips. In this fact it makes a far superior lip stain when compared to using a liquid one such as Benetint.