I find this formula bleeds under my eye through the day. It gives great look and very build-able but not my favourite. Packaging is on point! I love the squeeze tube Idea, why hasn't everyone done this! I hate removing this as I use eye makeup remover and then wash my face, I always wake up with the black under my eyes and I hate that. For the price point I would probably go with my regular mascara.

This mascara gives so much volume and holds a curl really well. Its also easy to take off.

Received this in a subscripton box. It ads nce defined lashes. My lashes are a bit longer and fuller with this. THe only downside is that it smudges all over my upper and lower lids.

Love this water resistant formula! Just enough to be durable, but not harsh to take off but you do need to use an oil based remover. I love the full brush and he different packaging. A great pair with their eye makeup remover wipes.

This mascara has a curved wand which helps to curl difficult straight lashes!

Best mascara I've ever tried! The formula is great for length and definition, the wand is a perfect shape. The most amazing part is removing it, it's "tubing" and so easy to remove

This is a very nice mascara. It lengths and curls the lashes to open them up. Be careful to use one coat or two thinner coats as I found that this mascara clumps easy as it really coats the lashes.

This mascara separated and fanned my lashes, giving them an elongated look. In the top three mascaras I've tried.

I now have a new favorite mascara! The bar is now set really high for all up and comers since I tried out this mascara by Eyeko London. The container is different, a squeezable tube, so you can get every last drop of this fabulous mascara onto your lashes. The brush is slightly curved - perfectly touching all my lashes. The deep black colour is gorgeous and it stayed on my lashes all day instead of making it's way down my face. It didn't stink and felt really light on my lashes. There were absolutely no clumps, just long, full, curled lashes, even without using an eyelash curler first. It was also really easy to remove which is so important.
Best. Mascara. Ever.