I love this self tanner! I use it to even out my natural tan that I get in the summer. I have fair skin and find that the medium works well without looking fake. I really like the applicator, it never clogs and applies like an airbrush. I use a sponge glove for my applications and it never streaks. I've never had any issues with transferring either. I have sensitive and dry skin and can even use this on my face without breakouts or the product settling into dry areas. I think the price is on par with other high-quality self tanners.