unbelievably amazing shampoo

this shampoo single-handedly eliminated almost all the yellow in my highlights with just one wash, i have a nicer tone and an icier colour blonde as a result, i use it once a week and it’s just the best stuff, it stains your hands slightly but that doesn’t bother me at all because it works so well

Turned my hair patchy

I watched all the YouTube videos and decided I would like the nice ice white colour. I used as directed on the bottle, I also had the no yellow mask. It turned my blonde hair blue grey and purple patches. I tried it again as everyone ranted about it but it did exactly the same, the good new is it washes out after a few washes so I wasn’t stuck with it l

Amazing

There is absolutely nothing like this shampoo. I’ve tried 10’s of different purple shampoos and nothing comes close to being as effective at removing brassy tones. Smells great!

Wow it works !

I love this shampoo. So many purple shampoos don't make much if a difference. When I couldn't go to the salon because of the pandemic, I gave this a try...the transformation was amazing. It saved my blonde and got rid of that brassy tone. So many compliments on the colour of my hair!! It's more expensive than other purple shampoos, but it WORKS so for me, it's worth it.

The absolute BEST

I have tried SOOOOO many no-yellow/brass shampoos. So many different brands. This is is the absolute best I have ever used. My hair pulls red really easily, this shampoos keeps my hair light and bright AND it doesn’t dry it out. 1000% recommend.

YESSSSSSS!!!

I get since I decided to balayage my hair to platinum blond this has been my holy grail of hair products! Now don’t be scared it’s bright purple! It’s amazing say goodbye to the brassy tones in your hair. After being in a lockdown a hairdresser hasn’t seen my hair in months this has lasted the silver for over 7 months.... amazing product. Don’t leave in longer than 15 mins or it will tone your hair purple but if you do it done any take to long to get out ❤️

No more brassy hair!

I bought this after reading some review online. I have natural blonde hair that's highlighted and sometimes it's a little brassy. I used this and wow! The smell has been a problem with others but I like it!
Don't leave it on too long though as you will have purple hair!

No yellow indeed!

This shampoo has saved me countless trips to the hairdressers.
Unfortunately I can only use once a week/fortnight as it dries my hair out. Wish I knew to wear gloves the first time I used it, it stains your nails and skin. Definitely works if used correctly!

Super Powerful Toner for Dyed Hair

I was recommended this toner by Isaac at All in One Beauty Lounge in Toronto, and I'm very glad I bought it! It's so powerful that you don't have to use it every time you wash your hair, and you also have to be careful that you don't come out of the shower with a purple tint to your hair! But if used carefully, it definitely gets rid of all yellow and gives you a lovely silvery tone.

Best for blondes

I usually get my hair dyed an ashy blonde balayage and the no yellow shampoo helps keep my hair ashy instead of turning that yellowish orange colour. Definitely recommend for anyone wanting to keep their shade of blonde longer.