I've recently jumped into the sheet mask craze and now understand what all the hype is about, they are glorious! These masks are extremely lubricated so they apply a ton of moisture to the face. I have been putting them in the fridge and using them on really hot days to help refresh my skin while cooling me down. I've also got my hubby loving them, after a long day of work he enjoys coming home and laying on the couch with a cold sheet mask on.