From Lush.ca:

100% of the proceeds from sales of this limited edition bubble bar will be donated to Sea Shepherd Conservation Society. ("First Swim" refers to baby seals who don't get that chance because they are killed at a young age)

For a great cause, why not treat yourself? This lime and lavender bubble bar can be split once or thrice for multiple uses and smells great. Get smooth, clean skin and help save the seals at the same time.

If you have tried the sea vegetable soap from Lush, according the the website, this bubble bar is similar to that.