I purchased this cream on sale at Walmart for $6, I am unsure of the regular price, but for what I paid it's a very nice cream. It is very light for a night cream, so I use it as a day cream, it's very light and soaks in quickly. It smells fantasic, I absolutely love the scent. I woukd recommend this as a day cream for anyone, like me, who doesn't want unnecessary spf, or as a night cream for people who like a lighter night cream.