This is going to sound insane but this brush is awesome. A $100 for a hairbrush sounds awful, but it's less than all the crappy hairbrushes I've bought at the drugstore over the past few years. It's definitely a quality brush, and I have fine hair that gets staticky especially in the winter, so I can't afford to have a hairbrush that adds to that static. It's made of natural boar bristles so when you brush your hair, it gives it a nice shine and it's not rough on your strands the way plastic bristles can be. I can tell it'll last me a long time :) Yay for Frederic Fekkai!