The concept behind this lotion is that it's supposed to give you long-lasting hydration that can be felt for up to 7 days. It's labelled for dry, dull skin and this one in particular came in the Cocoa Butter variety/scent. I can say that the lotion is very easily absorbed into skin and doesn't feel greasy at all. Your skin feels instantly smooth and satiny. The cocoa scent is pleasant and not overpowering. Upon the first application, my skin was moisturized but I did have to continuously reapply otherwise, it would not maintain the hydration it claimed on the label. After continuous use of the product, I obviously did notice my skin had more radiance and looked hydrated, but if I forgot to apply it for one day, I would still go back to having dry, dull looking skin. Therefore, the seven day claim, to me is bogus. It also says it includes natural ingredients, which is good, but it's a shame that it also contains parabens. Overall, it's a good cream if you need to instantly improve the appearance of your skin, but if you're not going to apply it every day, then look for something else to maintain your skin's moisture.