Does what it says

Plain and simple this product does what it says. I have naturally dirty blonde hair so this product works a treat although I’m not sure how well it would work on darker hair.

Works extremely well

This works extremely well however it did dry out my hair quite a bit. My hair was auburn and it bleached it to a light banana color in one use, was going to do it twice so I could dye my hair light grey but it bleached so well I was too nervous to do another one that my hair would be irreparably dry and just did a nice ash instead. I would not wash your hair for a week or so before using so your natural oils can help protect more from damage.

It Works.

I am going from brown to blonde and needed to remove all color from my hair which can be pretty time consuming considering the drastic change. At the salon doing this can run into the $100's so chose to do this at home. I used this product the first time and the result wasn't light enough but after waiting a week I gave it another go and it did a fairly good job while leaving my hair feeling soft, shiny and not straw like. The conditioner in the box is amazing too!