Amazing

Before actually knowing what the claims of this lipstick were, I gave it a wear test. Upon first application, I was delightfully surprised. It was extremely emollient, and felt like a gel-type of lipstick. The texture is exactly as if you are wearing lip balm, it is so smooth and glides on very evenly with no tugging or effort at all. It also applies thinly, so you don’t have to be afraid of it wearing out of your lipline. I did not wear a lip liner with this lipstick. Although it applies in a thin layer, it is extremely pigmented with one swipe. You do not need to layer it and it is not patchy. When I was first applying it, it definitely reminded me of the Smashbox Legendary lipstick, however the Smashbox lipstick is a tiny bit stiffer, and less emollient.

The finish of this lipstick is quite glossy and looks very luscious. It just makes your lips look downright juicy. Again, it is lip balm-like. Throughout the day, although it was not transfer proof (and it does not claim to be), the pigment still remained through eating and drinking, requiring barely any touch ups. This lipstick lasted well on me for 5 hours and was hydrating. A 5 hour wear time is amazing for a lipstick that is not matte. Moreover, in terms of hydration, I naturally have very dry and sensitive lips, and even some lip balms can dry out my lips. That being said, by the end of the day of wearing this lipstick, my lips had not gained any texture or areas where they felt like they might peel. Additionally, when this lipstick does wear down, the glossiness goes down without the loss of pigmentation. And most of all, the pigmentation wears down evenly! So you do not need to be worrying about constantly looking in the mirror as the day goes on, wondering if you need to touch up.In conclusion, I believe that this lipstick is great. It’s moisturizing, long-wearing for a hydrating lipstick, and it is very pigmented. While I am not typically one to spend $40 on one lipstick, I might consider it in the future if I do run through my sample, or if I want to try out some of the different colours in the line (there are 24!). However, one thing to keep in mind is that this is only a review of one colour in the line. Depending on the type of pigment, lipsticks can wear and perform differently within the same line of products. However, this is not always the case, sometimes one colour can be representative of the rest.

Wouldn't purchase, it's just not my jam

I received this as a sample from Sephora, but I can't say I was all that impressed, simply for the texture and payoff. If you're into moisturizing lipsticks that aren't longlasting, then this might be a line you'd consider, but I just didn't find that it lasted all that long for the colour payoff that it gave. Perhaps it would be different in a darker shade, but I can't see myself purchasing this, even if the brand went cruelty-free; my expectations for my lipsticks are just too high!