Pricey, but I understand why people love it

I've tried Benefit and Essence brow products, tried this when I placed an order at Glossier.

Pros: subtle, but useful tint (I used brown) and creamy, non flaky texture; it doesn't feel like it's going to crumble and dry out in a month. Also, it is buildable.

Cons: $$$

Repeat purchase for sure!

The product is great and lasts all day. I will definitely repurchase BUT it is a "light brow product" - more like a daytime or work friendly brow. I am a redhead and purchased the blonde boy brow and works like a charm for my more casual days

Best of the Best

The best brow gel I’ve used. Not stiff or crunchy but great natural hold. Small brush helps get the little hairs well. I use clear because my brows are naturally very dark and full and it helps tame them well. Lasts forever and really travel friendly.

Holy grail brow product

The only product I use on my brows! Looks so natural but makes my eyebrows fluffier, fuller and so much better. The tube is small but my first one lasted about 5 months.

Perfect Brows Every Time!

I LOVE Boy Brow! It’s a perfect match as far as shade, and so easy to apply. I never end up with too much thanks to the extra small spoolie applicator, and it never rubs off or runs if I get a bit sweaty. My brows stay in place and defined all day!

So good, a bit pricey

I LOVE this brow pomade. This is so easy to put on, and looks super natural. It keeps your brows in place but still fluffy looking.

I have very sparse brows and this still helps, but if I'm wearing makeup, I'll use this in conjunction with something to fill in my brows first, like a pencil or dipbrow. If I'm rocking a bare face or no-makeup look, then just boy brow is enough.

The downside is you run out very fast, it feels like it's pricey for a tiny tube.

Can't live without it

I swore by Benefit's Gimme Brow for years until I was persuaded by all the positive reviews I read about Boy Brow. All I can say is WOW, where has this been all my life?!

I have the brown shade, and it's the perfect amount of pigment. It's a great neutral shade, not too warm like other brow products out there. The tiny spoolie does a great job of grabbing every hair and combing them into place.
Best of all? My curly, wild AF brows stay in place ALL DAY LONG. I can't go a day without this stuff. Everyone needs this in their makeup bag!

My Gimme Brow Substitute

I was so unbelievably upset when Benefit decided to discontinue their Gimme Brow - it was my absolute go to since it was literally swipe and go. What I loved about it was that it didn't have a wet formula (like the brow mascaras or gels) and you can brush the product through as you applied it. I've tried so many different products to substitute, but either the color options were too limited or the formula was too wet. I am so glad I came across Boy Brow - it is similar to Gimme Brow, and lets me do the swipe and go. You don't get a lot of product, but at the same time, a little goes a long way. The only thing is that I wish it was available for purchase in person (i.e. in a Sephora store) so I don't have to pay extra for shipping, and I wish they had a grey option.

Boy Brow has me saying "WOW"

Now this brow product is a keeper! Good for fine or full eyebrows, and I see that when I use this product on my friends when they come over. I love the applicator, it gives you so much control on how you want to shape your brows, set them into place and I feel it gives just the right amount of colour to your brows where it looks natural. The only bad thing I could say about this product is I see myself going through this product fast, but at the same time the price point is affordable so to me it's worth the investment.

The best brow gel for lazy days!

The Glossier Boy Brow is hands down the best brow gel ever. I use it on lazy days when I don't have the time to draw on my brows and it makes my unruly brows stay put & adds a nice tint to it. I have it in brown and would recommend it for people with brownish-black hair. (I suggest black for people with stark, jet-black hair only!). This brow gel fluffs up your brows in the nicest, most subtle way, I love it so much.