As I mentioned on my review for Glutino's pretzel sticks, these taste exactly like regular pretzels - being gluten-free doesn't detract from the usual pretzeliness you'd expect. What's even better for the twists, though, is that they taste even better than the sticks - and much better than regular pretzels. I almost want to say that it's meaty, but that doesn't describe it fully. It does have a very appealing taste (no flavour is added, though) and is so much better than the pretzels sticks. Another plus is that they're not as hard as the sticks so it's better for your jaw (this is something I really didn't like about the twists not matter how good they were). I really love this product and for the price (in stores, not at this particular listing at the time of writing) is great for such a big bag (there's so much inside!).