Best value!!

If you visit the salon for colour, this is the best bang for your buck! It costs a bit more, but this colour has the least fading I have ever seen in 30 years of dying my hair!
There is also a hair wash and conditioner (also a leave-in, which I use instead of the regular conditioner). The smell is wonderful, it is gentle and light, and helps preserve the Elumen colour. Discovering this line is the best thing to ever happen to my hair! Oh and the shine...!!

An incredible product.

I am growing out my hair (from deep black to white) and my colorist uses Elumen to tone the white. It makes it so perfectly brilliant white and gets rid of that wiriness that white hair often has. She has also been using the black on the rest of my hair for a number of years now and I have always been so happy with the result. It covers the grey perfectly with beautiful color, zero damage and a glossy, smooth finish,