Good Product

The last time I dyed my hair was roughly 6mths ago so it was half grown out. I was sent this product to review through chickadvisor and was only sent 1 box. I definitely needed 2. The hair that had no dye, bleached perfectly, while the rest didn't. I'm not sure if this was because I needed another box or because of the previous dye, or a combination of the two.

Not as blonde or platinum as the box

I received this product for free as part of Chickadvisor's review club. This came in a box along with the semi permanent "Creative" hair dye, in a luxurious red color.

I was hesitant to try this product as I bleached my hair many years ago and it resulted in some long lasting damage. Hair tends to be very dry and straw like when you attempt to strip it of its color. However this lightener worked well and did not burn my scalp like other colorants have. If you have medium to long hair, you will need a second box to achieve the proper color. I found that for some reason, the roots of my hair ended up being lighter than the tips and this is probably due to the heat that your head generates. A trick, if you want to obtain faster, more even results, try placing all your dyed hair in a shower cap or wrap to preserve and distribute heat more evenly. This will activate the bleach.

In combination with the red dye that I was also provided, I was able to achieve nice looking results, but I have to say it was a long and messy process. Overall this stains your clothes and never looks as nice as the salon result.

Did not like the lightning color

Sorry did not like the lightner!! It fried my hair. My haidresser had to cut my hair shorter and didn't like that she had to take 2 inches off, after trying it out. I do not recommend this product.

I would not use this with brown hair

I was super excited about trying this product unfortunatly i recently had my hair done in blue black so the color would not work on me. My sister has medium brown virgin hair. Who better to use this for!!! There is not enough actual product and it left her hair looking patchy!! Also... When trying to wash it out it felt like sand. I would not suggest this to anyone who isnt already a very light blonde. My poor sister looks like a cheetah!

Not recommended for previously coloured hair

Hair lighteners fall into two categories: works on pre-coloured hair, or doesn’t.

This product falls into the doesn’t category.

I haven’t coloured my hair, dark brown, in about 6 months, so it’s been pretty faded out. Other hair lighteners I’ve used in the past would have no problem getting it to that really ugly bright orange colour, but this product barely lifted anything.

This product was also more grittier and dustier than others I’m used to, so I didn’t really enjoy that.

Application was easy enough, however the gloves that are provided are NOT what is shown on the instruction insert. You get these massive, awkward gloves that fold and trap product in itself, so I had to toss them and use gloves I had at home.

The instruction insert is just a mess. You can’t just quickly glance at it and know what to do. I’ve used many brands of hair dye in my life and they are usually clear, concise, and well organized. This one, I don’t really know what happened.

Overall, I’m glad I received this product for free for review purposes, because I would be so disappointed if I had spent money on it.

I love love love this color ! I'm naturally a medium brown with a few greys. I have fair skin and hazel -green eyes and I like how the got 2 be excellence creme in looks with my complexion and eye color. The color on me matches the color on the box very closely. The smell of the color is not bad and I love the non drip formula and the comb applicator makes it easy to apply to the mid shaft and ends of my hair . I like the regular bottle tip for the roots then I switch when it's time to pull it through . The only thing is that the pretty red tone does fade quickly without proper care

Great quality and fun!

This product doesn't dry out my hair, and the colour goes on easily and vibrantly! My first time using this product and definitely won't be my last. Usually the average-drugstore-boxed hair dyes don't work well on my dark hair, but the colour showed up pretty well on my dark brown hair. LOVE IT!

Great lightener!

I received this free of charge for review purposes. I have black hair and this was able to lighten it so that the colour I used afterwards was bright and vibrant!