Affordable, use if you know what your doing

Lightening your hair can be hard if you have darker hair. I feel like I need more than one box to get my hair lightened without looking bronze. Otherwise great price. May need a leave on conditioner after use to restore the health of your hair

It is ok for a drugstore lightener

I used this on my dyed hair and it did decent job. My hair did feel dry after using it. If my hair was not dyed for so long in darker shades I think it would be lightened to a shade from box. I got this for free to review,and I think I would buy it again once all my dyed hair grows out.

fonctionne bien !!

Jai utilisé l'eclaircissant comme recommander avant de mettre la coloration!
Je nai pas eu de misere a suivre les instructions et ca donnait un beau blond pour appliquer le rouge !!

Never again

I didn't like this product at all. I left it in for 35 minutes and yes, it became blonde very quickly but a very brassy blonde. Not at all what I was expecting.

Super awesome product, the instructions are simple and the application is real easy! Its definitely worth the buy and especially for the price! The lightener is amazing and doesnt itch!

Might be good but its not for me.
This lightened works fine. I light brown hair and I was very sceptical to try at home bleach but it worked ok, It was easy to use and doesn’t smell bad.

A quick and easy step to lightened hair

This lightener was very easy to use and effectively lightened my son's medium brown hair to prepare for a bright blue color afterward. Made the blue vibrate!

It's a NO for me

I really was excited to try out this product. I have been dying my hair dark brown for years and wanted a product that would help me lighten without having to bleach. Sadly all this did was dry my hair out. It might work for other hair types but didn't help mine.
#gotitforfree

Worked Well

Used this with the red colour to create a somewhat ombre look, didn't want to get to pink for my hair and it worked well. I would used it again if I need it too and would recommend it to friends and family as well.

Go Blonde!!

I have to admit that I was a bit worried that this dye was not going to work on my dark hair. But I was very impressed. I Love it!! This is the ONLY blonde dye I have found in TEN WHOLE YEARS of dying my hair that has lightened my dark brown hair to the light blonde I want it to be!!!! It didn’t give me that ugly yellowish color that other dyes did. It is so simple and easy to use. It’s not messy. Best part is that it didn’t damage my hair, which is very important. I reccomend this to everyone trying to go blonde from any color. Give it a try! I promise you will love it!