I will be buying this product again!

I love how blonde my hair is! Heavenly Blonde shade is perfect for highlights! In usually highlight my hair once a year and will be using Got2Be from now on.

awesome bleach

This bleach actually surprised me. I have such bad luck with bleaching my hair because of all the red I have in it, so it immediately wants to go brassy and its really hard to combat it. This product actually was able to take a lot of that brassy orangeness out that I get, while it wasn't perfect, it was way closer then I've gotten before without professional intervention.

Ive used better.

This was okay if you want something cheap and for use once in awhile. My hair didnt feel too great after using it. I much prefer higher end brands for lightening so there is less chance of hair damage. It did however serve its purpose i just wouldnt recommend using it all the time.

Would Prob Buy this product !

I used the Be En-Lightened kit to start #gotitfree. The directions were fairly simple. I have pretty dark brown hair. So, I only coloured a few peek-a-boos, as I am not that brave with colour..... The lightener turned out pretty blonde. Overall I was happy with the results. Thanks Chick Advisor

Got2b lightened

Jai fait l’essai du got2b lightened. Je voulais faire des meches plus pale comme j’ai l’habitude de me faire mais malheureusement le resultat n’a pas ete reussi. La texture du produit etait bonne. La teinture sentait super bonne mais mes cheveux n’ont pas pali comme j’aurai aimer . J’ai tout de meme reussi a palir de 1-2 teinte mais pas autant que je pensais. Tout te fois le produit s’applique super bien et mes cheveux sont rester bien hydrater. Je recommende pour un cheveux pas trop foncé :)

it does the job

I'm constantly bleaching hair and hair extensions this lighter is for someone who is trying to go brassie blond...ish. I used this on hair extensions it took well but it wasn't as light as I wanted so I had to use other stuff to lighten it to show the vibrancy of the red

I love it!!

I have only ever dyed my hair once before and I would have never tried blond with pink highlights, as I am used to plain brunette hair. I #gotitfree from chick advisor though so i gave it a try and am I ever glad I did. I love my new hair color! It worked great, my hair is even healthier then before I dyed it which was a big concern of mine. As I said I have brunette hair, but my hair instantly turned blond in the allotted time. Definitely a good purchase for any who is interested in a new hair color.

Wonderful Product

I have a natural black hair color. Sometimes, i love to experiment with light hair color but it takes lots of application before the color really show up. What i like about this product is it works wonderful for dark hair. It really works and it doesn’t damage your hair. A must try!

I would use this product again

I liked this as it did lighten the dark natural color of my hair but not as much as I had hoped. Did the job. I would use it again and see if left a bit longer would it have lighted it up a bit more.

Naturally my hair is a light brown/dark blonde and my roots have always been very resistant to lightening so I was pretty wary going in that I may not have great results.

Sadly I was not wrong. Although Got2B LIGHTENING states lift of up to 8 levels my regrowth came out more of a creamsickly orange-yellow tone. Not wanting to over process my hair I left it to process an extra 15 minutes then washed it out admitting defeat. Now not to say this product doesn't work because as I say I know my hair is resistant and on the parts of my hair that were already a medium to light blonde it actually worked wonders and came out a nice icy blonde colour which made a perfect base for bold colour application. All in all I would recommend this product for blondes only if you have lift reistant hair like I do or have naturally medium to dark hair I would highly recommend leaving lifting colour to the pros and it's far less damaging and risky-not to mention less costly in the long run!!