I really wanted to like this concealer. But it just didn't work for me. First of all, the color was off. It's not a natural skin-tone type of color. Mine was way to ashy/gray looking. I can't remember the color I had gotten because as soon as I tried it, i threw it away because of how bad it looked on. Second of all, the smell was horrible :S. Maybe i got an expired one, but the smell was off. And the texture was weird as well as water was coming out of it. Thinking about it, mine was probably bad. Regardless, the color was so off that I wouldn't even bother trying another one. It did however conceal. Honestly, it managed to hide all imperfections, but you could tell it was fake due to the color being so unnatural.

Overal :

Pros :
- Price
- Pigmentation

Cons:
- Color (too Ashy)
- Smell

LOVE IT! Especially the price. It is so pigmented and a small amount goes a long way. It is a great dupe for Kat Von D, the packaging looks the same to. You can even mix it would your moisturizer to make your very own BB cream or foundation! I would recommend using a brush or a sponge to apply.

I loved the coverage of this concealer however after a few hours it had already creused in my fine lines. I tried different primers and setting powders but just wasn't able to get it to not crease. I

This stuff works great! Good price for the amount and quality that you're getting. Covers up almost everything! If using under eyes make sure you're using a primer or it'll crease.

I would absolutely advise anyone looking at this concealer that it is very heavy duty and unless you want a seriously heavy concealer it is not for you.
CONS: too thick for me, not quite light enough
PROS: very good coverage, price, didn't bother my skin
I bought this thinking I would be able to spare it along, it doesn't work that way. It is a great concealer for heavy duty concealing, and the price cannot be beat.

This is a great affordable concealer. It will hide the darkest of the dark circles. I recommend setting this will a powder so it will last all day

This stuff is really thick but has great coverage! I wish they were a little less orange toned though, I can only use this when I'm a little tanner because the lightest shade is too dark when I'm super pale. Other than that it's a great drugstore concealer choice.

After reading so many positive reviews, I decided I needed to try this for myself. Being so pale, my under eye circles are dark, and hard to find a concealer that is light enough to cover them. I purchased it in ultra light, and it seems to be an okay match for me. However, this concealer is super watery. A little does go a long way, but I find it doesn't last very long on my skin. I'm not sure if I'm the only one with this problem. I found also that if I had any dry spots, it clung to them.

For the price, this concealer is amazing. I used it for a long time and was very happy with it. Covered well, but was a little drying. It wasn't until I tried a more expensive brand (Mac) that I had to put this stuff away. If I'm trying to save some pennies in the future, I will likely use this product again.

beauty bag must have, especially for emergency's!