When I first bought this at Walmart, I wanted to like it so bad because I heard so much about it. Many people were comparing the consistency and coverage to the Kat Von D Lock It Tattoo Concealer. People were using it to conceal dark circles and hide blemishes. Below, I split up the review into the concealer and concealer pencil.

Heavy Duty Concealer
I wanted to like this concealer so bad that even after buying the wrong shade the first time and seeing how poor quality it was, I went back and bought a lighter shade, thinking I got a bad one the first time. What do I mean by a bad one? Well first and foremost, after twisting off the cap, you'll notice immediately that the formula of this concealer separates into pigment and water/oil. Seeing this just really makes me question the quality of the product and what I'm putting on my face. This doesn't just happen once, but rather whenever you let the product sit untouched for long periods of time. If you're able to get past that, then you're faced with the HORRENDOUS smell, and boy does it linger after applying. The combination of these two qualities make me believe that I'll break out from using it. As mentioned by many others, you really only need the smallest amount of product as it is highly pigmented. 1/10 of a pea size. One bottle could likely last you a life time. While it is full-coverage, I find that it extremely looks cakey! There is no way to blend this out to make it look natural, not with a beauty blender or brush or fingers. Though it's cheap, there really isn't any good way to use this product. It's too thick and cakey for under the eyes and only emphasizes the flakiness of blemishes. I've even tried to use it to outline my brows, but even then, I can't deal with the smell. Lastly, I believe there are only 3 shades. Overall, do not waste your money on this. Stay far, far away.

Concealer Pencil
It is not creamy, therefore hard to apply and blend. It provides lots of precision since it is a pencil, so you can outline your eyebrows, but I still wouldn't recommend.

This product is a little bit different. It does have a oily consistency to it. A little goes a long way! After I apply it is put a setting powder over all the areas I used this on and it's perfect after. To use alone it is not the best. But because it is cheaper than some concealers it's not too bad.

Very oily and heavy coverage but looks very cakey. The concealer tends to separate and the oil/concealer can be watery. I will use this when I run out of higher quality concealer but would only use it on under eye coverage and not full face. Spend the extra $10.00 and get a consistently good concealer.

This is a great concealer for a great price. I usually buy it at Walmarts it is even a better price here. A lititle goes a long way, so do not use very much. I use a sponge for blending, if will over all your imperfections, such as pimples ,acne scars, red spots and dark circles.

I've heard so many great things about this concealer, so of course I had to try it. It is super cheap so that's a huge bonus. It works amazing! It really covers up blemishes well and I use it under my eyes as well. A little bit goes a really long way. The first time using it, I thought I took just a small amount, but even then, it was way too much. So start with the tiniest little bit and add more if needed. I found a beauty blender to apply this the best. It worked better than a brush for me. Definitely recommend this product.

Love this concealer! I went a long time without using concealer (only primer, foundation and powder) but decided to give this a go after hearing good things about it. I've had it since Christmas 2015 and I don't think I've used half of the tube (and I wear makeup 5 out of 7 days). It's got great cover and it's thick but super smooth to apply. Sometime I mix it with my foundation for extra coverage.

This product works just as well if not more effectively then the top of the line brand name stuff you can buy from Mac or sephoria. Not think or cakey looking either.

A little goes a super long way! A small amount provides perfect coverage that lasts me all day. It matches my skin tone perfectly and was very reasonably priced.

I really wanted to like this concealer. But it just didn't work for me. First of all, the color was off. It's not a natural skin-tone type of color. Mine was way to ashy/gray looking. I can't remember the color I had gotten because as soon as I tried it, i threw it away because of how bad it looked on. Second of all, the smell was horrible :S. Maybe i got an expired one, but the smell was off. And the texture was weird as well as water was coming out of it. Thinking about it, mine was probably bad. Regardless, the color was so off that I wouldn't even bother trying another one. It did however conceal. Honestly, it managed to hide all imperfections, but you could tell it was fake due to the color being so unnatural.

Overal :

Pros :
- Price
- Pigmentation

Cons:
- Color (too Ashy)
- Smell

This is by far the best concealer I have EVER purchased. Warming a little of this goes an extremely long way. The price is under 10 and you can purchase it at your local drugstore or Walmart (it's a little cheaper at Walmart) Comparable to Kat Von D's concealer but much cheaper. If your looking for a concealer that covers blemishes, veins, dark circles, this is the once for you!