After hearing Emily Noel talk about the Hard Candy Primers, I had to try them. I rushed in to Walmart and saw that the hydrating primer was sold out so I grabbed this one instead. It feels light weight on, and I like the way my makeup applies over top. I'm not sure about the lifting and firming claims, but I do enjoy the way I look when I wear it.

Its for anti aging
gives a healthy glow
moisturizes your skin
makes skin very smooth and soft
let it sit for a minute or 2 to dry then it helps keep you makeup on longer