Good

I am a traditional crest/colgate toothpaste girl usually, this was my first time using a fluoride free with natural ingredients so the texture was slightly different to get used to but now that I am I am loving it! My teeth feel less sensitive, probably due to that lack of chemicals, and super clean. Can't comment on the whitening yet as it's only been a week and my teeth are already fairly white but after trying this I think I will be switching permanently. A little pricier but to me it's worth it to cut out the chemicals!

Fine toothpaste

In terms of taste, it's good. Fresh mint, just enough present but not too much. It seems to work properly, I felt my teeth were clean after brushing. It's just the ingredient list that has me a bit puzzled.

Love it

Great product! Leaves you feeling mint fresh, cleans teeth just like any other toothpaste but without all the harshness, great toothpaste. Got it from Butterly for my honest review.

Nice tasting natural toothpaste

I received Hello Goodbye Plaque Hello Whitening Fluoride Free Toothpaste as part of the Earth Month Butterly box 2023 (got it free). The toothpaste tasted nice and minty without being overpowering. While it didn't give me the longest lasting fresh breath (hence the 4 stars), my teeth feel clean and smooth after brushing without any pasty feeling. I appreciate the natural option and the lack of additives! Over time I will have to test the whitening aspect of the toothpaste over the next month but initially I'm very happy with the product and will get it again.
Thanks for the opportunity Butterly and Hello!

Great clean toothpaste

I couldn't use this product but my husband did and he really liked it. I love the fact that it's clean. One downside for him was that there is no fluoride in it.

Sparkly fresh

I've used this toothpaste before ans loved it then and love it now. The whitening one truly works and I noticed very fast results. I will be continuing to use it in the future