Say hello to naturally friendly goodbye plaque, hello whitening fluoride free and sls free toothpaste that tastes awesome and works brilliantly. hello helps to brush away plaque, show tartar who’s boss, and naturally whiten with friendly minerals and without the use of peroxide. this gentle whitening toothpaste is thoughtfully formulated with epically refreshing farm grown peppermint and tea tree oil flavour to tame bad breath, and coconut oil.