I mostly buy it for the smell. It lingers for a while and is very pleasant.

Herbal Essences recently released their new collection of swirled shampoos and hydrating conditioners. It's called the Hydralicious collection. This collection features three versions to address your needs: Featherweight for fine hair, Self Targeting for normal hair, and Re-Conditioning for dry/damaged hair.

Out of the three versions, I liked Self Targeting for my hair. I admit, I have no clue what the swirl technology is for, but it does look great. I have stayed away from Herbal Essences in the past because their scents are usually too strong for me. With this collection, the scents are so subtle and not overpowering.

I wash and blow-dry and straighten my hair almost everyday, and after using the shampoo and conditioner my hair still feels smooth and doesn't look dry at all. I give this Hydralicious collection a thumbs up.