Living with my parents they used to always buy the most affordable Shampoo/Conditioner; they had always bought Herbal Essences. So when I moved out on my own I loved trying new things, even if it meant spending a couple extra dollars BUT every time I tried something new, I always came back to Herbal Essences. WHY NOT? Its VERY affordable, theres always coupons out for itt & IT WORKS great & SMELLS amazing! Thank you Herbal Essences for great, continuous products!!! :)