Hero brand jams are 100% gluten-free and contain no HFCS, no artificial flavours, and no preservatives.

The strawberry jam is very thick, with real strawberries visible within the product. It's a very thick consistency which doesn't spread very easily or evenly. It feels very gelatin-like, rather than having a smoothness to it.

The flavour is very sweet, in my opinion too sweet. I don't taste the true flavour of the fruit itself, even though it's clearly in here. It has a more artificial and sugary taste, like a product that has been sweetened with too many additives. The fruit doesn't get a chance to shine.

The price is quite high for such a small jar. Because it contains no preservatives, the shelf life is quite a bit shorter than most jams available on the market. I would only recommend this if you're a fan of very sweet things and you're looking for a more organic product.