I wouldn’t purchase again

I would not use this product Again. I enjoyed not having to worry about purchasing a bleach powder. The smell of the product in my hair was not terrible but there was little to no lift on brown hair

The Best!

I use the magenta colour. It is amazing. The first time I used it, I used it over dyed black hair. MY hair had no trouble taking the red colour. Although I do know it doesn't work on all hair. My sister used it and it did not work at all for her. I have continued to use it for about 1.5 yrs now. I colour my hair about every +2 months, so I try to damage my hair as little as possible. It has a lightening agent in it (bleach) so it will damage your hair.The more you use it the brighter your hair will get. I have a picture of the first time I used it and another one after using it for a over a year. I've never been able to find the colour in Quebec so I either buy it on amazon or when I'm in Ontario.

For years I've been trying to dye my hair red, I've tried many products, This is the best product I've ever used. I dyed my hair and immediately loved the results. I will never use another brand other than this again. The search is finally over.