My baby loves it

i was using other brands for my baby toddler which was not soothing her gum.she definitely didn't like that. after getting this product, my baby waits for her brushing time after every meal... she like the smell and how it tastes. i get to get her brushing every time very easily

This is my children's favorite toothpaste

Originally I bought this toothpaste for the children because it is fluoride free. I tried it first and love the taste and the way it cleans your mouth. Once I let the kids try it they all loved it and now this is the toothpaste they all want to use

I've only been using this kids toothpaste since I brush my child's teeth (and even before she had some)
It's fluoride-free, vegan, cruelty free with no artificial sweeteners, flavors, or dyes and it tastes like real strawberry.
The packaging is very pretty, (recyclable). It's a white toothpaste with a creamy texture.
I also buy the travel size toothpaste (they come by 2) so I have some with me if we're out somewhere.