I'll admit that I originally bought these headphones as a fashion statement piece, I normally stick tried and true to another brand. But after using these and feeling how comfortable they are in my ear and noticing the impeccable noise cancellation, I will buy these again for those reasons, along with style. They fit perfectly in my ear and I don't have to turn up the volume as high as I normally do. I can also lay down and wear these, even laying comfortably on my side with my ear on my pillow. Definite must have.